The worldcup campaign
Belgium did not qualify for the 2010 World Cup in South Africa. That’s a problem because it makes it less alluring for Belgians to watch the World Cup on television. So Sporza asked Boondoggle to come up with a campaign.
We made a campaign that proves Belgium really did qualify and is participating in the World Cup. For each of the 32 World Cup teams, Boondoggle discovered a very good reason to claim that these teams were actually Belgian. Some of these reasons were translated into 3 hilarious TV ads. Take Italy for example: Gennaro Gattuso, an Italian player, fractured his knee and was operated upon by Dr. Martens in Antwerp.
So don’t be embarrassed about boasting that Belgium will win the World Cup. We have proof that they will.